For beginners and professionals alike, it can be agreed that ultimately, the goal of link building is to increase the search engine rankings of a web page or website, making it one of the biggest pillars of online marketing.
Being that it is another form of marketing, some would argue that a good amount of money is necessary to start. However, money is not always the case. To begin effective link building, one must first have patience, creativity, and the right network.
From ExplodeSEO’s Founder & CEO, here are some penniless ideas to start your journey:
1. Always stay fresh and relevant
As Bill Gates once wrote back in 1996, “Content is King,” and it is still very true until today. With the amount of information that passes through everyone every single day and at any given point in time, yours has to be one of the most compelling there is.
First and foremost, the material you own has to be relevant to your target audience. If your website talks about cars and the best engines around the world, you cannot have content about indoor gardening or the newest gadgets, or else, you might lose some of your patrons. Your content has to be consistent with the theme and with time.
Second, be creative and go for catchy content. You may want to consider including appropriate and interesting pictures or videos that may help your readers understand what you are talking about.
Third, have material that your readers won’t likely see anywhere else so that they will use your website as reference and will want to link it to their friends.
Building the right content takes a lot of time and more often than not, your first material will not get the number of site visits you want. However, it’s a trial and error process and you will only learn when you cross the bridge.
Sample content for an auto industry blog:
a. 10 Best City-to-Off-Road Vehicles this 2016
b. Five Cars Fit for Your Teenager’s First Drive
c. Safety First: 2016 Car Models that Experience Sudden Unintended Acceleration
2. Be the right kind of millennial
Take advantage of all your social media channels and share your website. Post a status or tweet a short description of your newest entry with the correct link. Plus points if you have already familiarized yourself with the time of the day that has the highest social media traffic. Better yet, tag your friends who you know would be interested.
Sample posts for an auto industry blog:
a. Regular post:
Can’t wait for the summer? Here are the 10 best city-to-off-road vehicles for the year I tried myself: http://worldautobuff.com/new-releases/ten-best-city-to-off-road-vehicles
b. Post with a friend tag:
@dantheman I know you can’t wait for the summer trip with the gang! We better have one of these cars, man: http://worldautobuff.com/new-releases/ten-best-city-to-off-road-vehicles
3. Embrace your human resources
Aside from sharing your website on your social media channels, personally e-mail the link to your website or talk to your family and friends about it. Make use of social gatherings and get-together to ask relatives, former colleagues, or even the people you meet for the first time to talk about your website and link it to their friends. This way, you are building your network, gaining new readers, or even finding suitable business partners or contributing writers.
Sample e-mail to a former colleague:
How are you? Remember that blog I told you I wanted to start a couple of months ago? Well, I’m finally doing it! I know you’re really into cars as well so I’d really appreciate to get your inputs and maybe talk about it over coffee soon. Really excited about it, man!
In the mean time, here’s the link to my blog and I hope you like it: http://worldautobuff.com/
Tell me what you think about it. Speak soon.
4. Get involved
When you are already getting the hang of creating good content, share your website to credible directories and more established bloggers and influencers, forums, and even online media outlets. Take a chance and you never know, they might mention your website and provide the link for their respective following.
You are not just creating awareness for your website but you are also attracting more readers and people with the same interest.
Sample message to a more established auto industry blogger:
Hi! My name is James and I have been following your blog since it launched last 2010. I have shared similar thoughts on the cars you’ve featured in your website. Over the years, you have inspired me to start my own blog and it was not until a couple of months ago that I finally pursued it. I am quite the fan of yours and I just wanted to share with you my latest review.
Here’s the link to my blog and I hope to hear back from you: http://worldautobuff.com/
With these in mind, you’re off to a good start. With link building, it does not always have to be money first. What must come first are patience, creativity, and the right network.